The core protocols of the internet and web were designed to enable peer-to-peer (p2p) communication, but client-server architectures still dominate today. Many of the biggest issues of Web 2.0 (winner-take-all economics, the attention economy, and censorship) can be traced back to the dynamics created by this architecture. For the Geo Web to fulfill its promise as a permissionless, egalitarian network, its full stack must be and remain decentralized.